About me

I BUILD WORLDS FROM THE FIRST SKETCH TO THE FINAL EXPERIENCE.

I'm a visual designer and creative lead focused on immersive experiences, live events and branded environments.

My career has evolved across experiential design, entertainment, retail, environmental graphics and creative direction. That range has taught me to think beyond individual deliverables—to build cohesive visual worlds that connect story, space, technology and audience experience.

Today, I work as a Senior Designer developing live experiences for global brands. My role moves fluidly between concept development, sketching, 3D modeling, visualization, creative presentations, art direction and production.

I enjoy working at the intersection of disciplines: where physical environments meet digital content, where architecture meets graphics, and where emerging technology can make an experience more engaging.

WHAT I BRING

WORLD-BUILDING
Developing visual concepts and environments that establish a distinct creative world and carry a story through the audience experience.

VISUAL SYSTEMS
Creating cohesive design languages that can scale across spaces, locations, graphics, content and physical touchpoints.

3D & VISUALIZATION
Using 3D modeling, rendering and real-time visualization to explore ideas, communicate creative direction and bring concepts to life before they are built.

CREATIVE DIRECTION
Translating creative briefs into visual direction, developing concepts and presenting design decisions to clients, agency partners and senior stakeholders.

PRODUCTION
Taking ideas beyond the screen through technical documentation, material development, fabrication coordination and installation.

HOW I WORK

I start by understanding the story, audience, brand and physical requirements behind a project. From there, I explore the visual language and spatial possibilities, often moving quickly into 3D to test ideas and build a shared vision.

The work evolves through iteration, collaboration and presentation—balancing creative ambition with the realities of technology, fabrication, budget, schedule and the audience experience.

For me, the goal isn't simply to make something look good.

It's to create a world people can step into.

TECHNOLOGY

3D modeling & visualization · Unreal Engine · SketchUp · 3ds Max · Cinema 4D · V-Ray · Adobe Creative Cloud · AI-assisted creative tools · LED & digital environments · Digital Projection

EXPERIENCE

I am an experienced visual/world-building designer coming from experiential and physical environments who understands how to translate a creative world across space, technology, graphics and live audience experiences.

Currently: Senior Designer, ASV

Previously: Creative Director · Environmental Designer · Visual Merchandising · Exhibit Designer

LET'S CONNECT →